Fitness | Healthspan | Behaviour Change | Leadership
I work across fitness, behaviour change, healthspan and leadership, with a particular interest in how we help people improve and remain capable for longer.
A career built around people, practice and progress.
Craig Alexander is a fitness professional, educator and Director & Co-Owner of Anatomy Gyms.
His career combines hands-on coaching and business leadership with an MSc in Obesity & Weight Management, where his research focused on Motivational Interviewing and behaviour change.
His work increasingly explores healthspan and physical capability, particularly how evidence can be translated into practical ways of helping people become stronger, fitter and remain capable for longer.
02 — Current Work
Areas of attention.
03 — Healthspan
Living longer matters. But so does what we're physically capable of doing with those years.
Strength, fitness, power and physical capacity influence how we move, function and maintain our independence as we get older.
My work in healthspan is increasingly focused on understanding, measuring and improving those capabilities — and translating the evidence into something people can actually use.
Train for today. Build for tomorrow.
04 — Building Anatomy Gyms
Building an organisation with standards at its centre.
I joined Anatomy Gyms as a coach in 2019 and became a Director in 2022.
Since then, my role has grown from coaching members to helping lead and develop the wider business, its people, culture, coaching standards, member experience and continued growth.
Anatomy has become an important testing ground for many of the ideas that shape my work: how we develop people, maintain standards, build culture and continually ask one simple question, what can we improve?
WRITING & MEDIA
Writing, publishing and contributing to conversations across fitness, health, behaviour change and performance.
Publishing & Editorial
Expert Performance Magazine
Developing Expert Performance Magazine in collaboration with Ranath Media — bringing together ideas and voices across fitness, health, performance and professional practice.
Writing & Media
Never Give Up Magazine
Contributing to Never Give Up magazine, sharing ideas and experience from coaching, fitness and building Anatomy Gyms.
Featured Coach
The Telegraph
Featured in The Telegraph, working with journalist Miranda McMinn on a 10-week strength and body-composition programme she could complete at home.
Turning experience into practical learning.
I enjoy sharing what I’ve learned through coaching, education and building Anatomy Gyms.
My speaking and education work has covered behaviour change, fitness, health and the practical lessons that come from working with people.
This has included delivering education for fitness professionals, contributing to industry events and bringing together experts to create conversations around health and performance.
07 — Recognition
Recognition
Health & Wellness Business of the Year — Winner
Tonbridge Business Awards, 2026
UK Small Business Awards — 4th Best Gym in the UK
2025
Global Super Minds Award — Winner
Expert Profile Magazine, 2025
National Fitness Awards
Multiple shortlistings and recognition across Anatomy Gyms
08 — Contact
For professional enquiries, collaborations, writing, education or opportunities to work together, feel free to get in touch.